Valor EconômicoNine years ago, BNP Paribas was being recognized as a bank with great performance in resource management.

Tamer then conducted a job in order to give broad visibility to all areas of the institution and secure it as a leading player in its respective niches.

Because of the disputed interviews with bank executives, a quarterly webinars (online lectures) strategy was created, with the chief economist for Latin America. Thus, it became possible to accommodate all interested journalists in the country, which often brought together professionals from other nations.

Today, all areas of the institution have significant presence in the national press.

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