For seven years now, the Tamer has been serving MasterCard with a complete look of Public Relations. The team works with integrated communication processes and a proactive stance.
A major result of this action is the project “Connecting Generations,” held during the World Cup in 2014 in order to honor the history of Brazilian soccer.
The work resulted in winning the 1st place in the POP – Public Opinion – Award in the Public Relations and Integrated Communications category; 1st place in the Golden Bridge award; and an honorable mention in the PR Dailys Digital portal.
The campaign’s disclosure generated 107 reports on TV, seven in print newspapers, two in radio stations and 66 in websites, including major portals and major news agencies, totaling approximately 191 million views.
© Tamer Comunicação 2015
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